How to Overcome Facebook Ad Fatigue
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3 years ago
You have put a lot of time and effort into creating a good Facebook and watched it exceed all your expectations, only to find that a short while later, it’s not driving results anymore… Why is this happening, and what can you do about it? With so much talk lately about Facebook ad fatigue, we […]
Are Hashtags Important? Why?
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4 years ago
Today, a hashtag is a label used on different social media platforms to make it easier to find posts or information about a particular theme or that contain specific content. It is created by including the symbol “#” before a word or word combination without spaces. The pound symbol—an octothorpe—was initially used to mark numbers. The first use […]
How to get attention in the content shock era
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8 years ago
How to Get Attention in the Content Shock Era If you’re seeking shares and links, research indicates that the manner and form of the content are almost as important as the content itself. Some popular content forms among online producers do not garner the desired attention, while other formats stand out as champions. Research […]
10 ways Google Plus can help you leverage authorship
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11 years ago
Have you heard of Google Authorship? It’s a straightforward change in search engine algorithms that associates online content with individual creators. As of 2012, Authorship has already begun to change the face of Internet publishing by searching for real people, not just web pages. As such, it offers producers a unique chance to maximise social […]
Social signs do matter in SEO
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11 years ago
A month ago, we started working with the local Sydney office of an international software publishing company. Initial Assessment Current Rankings: Good rankings for many long-tail keywords. AdWords Campaign: Effective due to a high-quality score for most keywords. Website Optimisation: Super optimised with meta titles, descriptions, bullet points, and anchor texts. Missing elements: microdata and […]